More than ever, women are increasingly conscious of the ingredients in the cosmetics and personal care products used by their families. Many women are open to product alternatives that utilize natural ingredients, especially if they do not compromise product benefits. A group of chemicals called Parabens are widely used as preservatives in the cosmetic and personal care industry and some women prefer to avoid products that utilize Parabens.

In response to this consumer demand, Sally Hansen has developed a new line of Paraben-Free cosmetics called Sally Hansen Natural Beauty. With the introduction of Natural Beauty, Sally Hansen now offers advanced cosmetics with great product performance and natural attributes.