After 50 years of leading the way in beauty products, Sally Hansen recognized the beauty needs of women are evolving and that today's makeup was not meeting those needs. Gone are the days where women accept comparisons to re-touched photos of high priced models. You, and other women like you, want high quality, high performance cosmetics that provide real results and benefits. Plus you want expert advice from someone who truly understands you, your lifestyle and your own individual aspirations toward beauty.

When we approached renowned makeup artist Carmindy to help develop a new cosmetic line, it quickly became clear this was a natural fit. Both Sally and Carmindy are inspired by real women, believing the ideal makeup should work to enhance and reveal your natural beauty not conceal it.

And so, the Natural Beauty line was born. Combining the expertise and understanding of knowing what real women want, Sally Hansen and Carmindy have created a line of advanced cosmetics that unite superior performance with expert ease and good for your skin natural ingredients. Cosmetics that bring together all the things you've been searching for—a natural feel, a natural finish, and a natural look for a more naturally beautiful and confident you.